Targeted Lead Generation
The trick to gathering website traffic rich with interest and full of leads is to focus your content on a targeted audience. That means you decide who your audience will be, using demographics, lists of prospects' concerns, or some other filter so that your audience will be the right fit for your product or service.
As a specific example, consider an advertisement on a women's health website with high traffic. If your ad promotes a product to remedy baldness, then you will have very little interest -if any- from the women who visit that website. Maybe you'll get the occasional nibble from a health-conscious woman who has a balding husband, but let's hope that's not the sum total of your audience! Targeted lead generation works out to this: Suppose you run a banner ad on an untargeted website that draws millions of visitors per month. It's true that there are many visitors, but you have no idea if any of them will be interested in the information you have to offer. You can dazzle visitors with flashing banner ads that run across, up, and down your pages. That'll cost you a pretty penny, but most viewers will click on and away from your site. So you have to ask yourself if those are the viewers you want. Or will you focus your time, money, and efforts only on people who are interested in your product or service? Your goal is to fine-tune your work with targeted lead generation in mind. You want to provide quality content to educate your visitors and make them bookmark your site.
You can do this by assembling each page of your website based on one topic. The information contained on each individual page reflects various aspects of the total information you have to impart on this subject. The sum total of the information will be particularly interesting to women who are researching stress relief, for example, or people who want to learn about bodybuilding. For targeted lead generation to be effective, each page of your website should contain keywords or, better yet, keyword phrases that will rank high with the free search engines such as Google, Yahoo!, and Bing. These words and phrases are an important part of your content, because they are the phrases that your next viewer is going to type into his search engine. Those phrases will bring up your website in the list of search results, and that's how your viewer will find you. With a balanced targeted lead generation approach, it's important not to over-use keywords. The search engines are savvy about people who are trying to trick them. Trying to be smart about this may result in the search engines omitting your site from search results. You should place your keyword with care. We can teach you more about that. Consider that the search engine does rank your website, and your viewer clicks onto it. Your targeted lead generation content provides him with valuable information that he will come back to: In effect, you are pre-selling him. As your viewer reads what you've presented and returns at a later time to look for more information, you develop a rapport with him. He'll begin to trust you as an expert. He is just a click away from your sales area.
Besides selling your viewer, you are generating a targeted audience. When your original viewer is at the water cooler at work the next day, he's likely to share information he's learned with his coworkers. People like to tell one another about useful websites, so he'll tell his coworkers about yours. Now your targeted lead generation pages are attracting real traffic -not just random visitors, but purposeful viewers. The last and most important part of this lesson is that you are unlikely to sell to anyone the first time they visit your website. That is because people like to take their time and buy from someone they like and trust. Moreover, you are converting your viewers into those people.
First, you put together valuable content on your subject. You edited it with just the right amount of keywords so that internet search engines would find it when people were looking for information. You drew a viewer who liked your website and returned to it again and again for additional information. He shared the information with family, friends, and co-workers, thus initiating a targeted audience. This targeted lead generation audience investigated your website, and they, too, returned again and again. As they become comfortable and secure with you, they buy from the places you recommend. Your targeted lead generation website is the bridge that they will cross to reach your merchant-partner or affiliate site, your own sales page, your AdSense ads, your own online store, or a similar place where you will benefit when they buy.
You can see why targeted lead generation traffic is so much more important than any Tom, Dick, or Harry who stumbles across an ill-fitting, flashing banner ad. Instead, you have created a streamlined marketing tool that takes prospects from information, to assimilation, to pre-selling, to traffic generation, to sales. That is today's targeted network marketing principle, explained and in action.
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