Article Marketing Tips
You've reached the point at which you've established your presence on the web as owner of a home-based business. Hopefully, you've built your own website rather than filling in data on somebody else's cookie-cutter template-but that's another story. What else should you be doing? Here, we are going to talk about how article marketing can boost your website traffic. This strategy works because it functionally extends your website in order to reach greater numbers of people. If you do this correctly, you can draw more traffic to your website by writing content and placing it on places other than your website. You've probably read suggestions to choose carefully the goods or services that you offer. You want to offer products that you truly believe have a place in people's lives. The reason for that is simple: You need to produce written content-articles-describing various benefits of the products that you sell.
Your creativity really comes to the front here, too. If you're selling candles, think about the various ways you can market them. People want them to scent their homes. They want them to add romance to the bedroom. They need them to relieve stress. Candles can be included on a list of best gift ideas. Surely, you can think of a few other purposes. For each of these ideas, you can write a different article offering information or advice. You can publish these pieces on your website, on your social networking pages, and on your blog. You can even make a video and put it on YouTube. The key idea in this article marketing tips is to link all these pieces so that when someone happens upon one of them they'll be tempted to click through to your actual landing page. That's important because -one of the things you'll learn more about later- as browsers crawl over pages looking for keywords, they are drawn to those with higher traffic.
The internet has many article directories available for your use. Visit http://ezinearticles.com and look it over. You can create an account free, and you can submit your articles free as well. If you look over the Ezine website carefully, you'll see its many advantages. All submitted articles are reviewed by actual humans, and if you write ten quality pieces, you will receive a free upgrade to your account that gives you a green light for unlimited submissions and high-speed approval. At the end of the article-submission process, you will come to the Resources box. You can list multiple resources-links back to your website as well as other places that will, in turn, link back to your website. If the link is properly structured, it will effectively grab higher rankings on the search engines, as I mentioned earlier. Boosting the traffic to your website increases its chances of being ranked high on a dominant search engine like Yahoo! or Google. There is a way to properly structure the link in the resource box to maximize its effectiveness; this will be explained in another article. EzineArticles offers other benefits to its members. For example, if grammar is not your strong point, there is a free series on writing articles you can receive in your email. If this is not offered to you when you sign up for your account, just search their website for article writing tips. There are many other article directories besides EzineArticles.com. You can look at places like eHow.com or AssociatedContent.com. Your eHow articles must be structured in a "how-to" format with several enumerated steps. Associated Content accepts basic articles just as EzineArticles. It's also useful to check out places like Bright Hub. You have to apply to be accepted as a writer in one of their "channels," but they do pay you a small fee for your submissions.
You should also consider that the photos you'll be using for your webpages can be shared on places like Flickr.com or FreeDigitalPhotos.net. You can upload them and then use them on your website. The sites allow you to specify whether other users can download your photos with or without your consent. If you have or need a form that works with your product, consider visiting DocStoc.com. This is a place where you can find forms, or share the ones you've created. If you upload something, of course it'll link back to you. If you create an Excel form-a wedding planner, for example, uploading it on DocStoc supplies it with the html code so that you can embed it on your website. Besides the many places to share your articles that are mentioned here, try visiting Isnare.com for a twist. Isnare will accept your article submissions free, but it goes beyond that to distribute your articles on the internet for you. You have to open an account and upgrade it to Platinum. Basically, for the princely sum of two bucks, they'll distribute your copy to thousands of article sites. Visit http://www.isnare.com/publisher/?a=7 for a partial list of them. And then, as a very relevant suggestion in this serie of article marketing tips : write on, create original content that your customers love to read!
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